Boeing

Purple plane on a mission for healthy babies

United Airlines takes delivery of a 737-900ER decked out in a March of Dimes livery

United Airlines is taking to the skies to celebrate 10 years of supporting the March of Dimes. The airline took delivery of a new Next-Generation 737-900ER painted in a special purple livery to mark the milestone.

The March of Dimes' mission is to provide families across the United States with care and valuable information on pregnancy and having healthy babies. United invited customers and partners who've donated to the organization to fly from Seattle to Chicago on the delivery flight. Those donors raised more than $780,000 for the March of Dimes.

Boeing also announced a donation for an additional $250,000 to the March of Dimes.

"Our 'purple plane' is more than just a fun and unique paint job – it's a symbol of the long-standing partnership between our customers and employees and the March of Dimes," said John Rainey, United's Executive Vice President and Chief Financial Officer and the 2015 March for Babies National Chairman. "We know that so many people who fly with us have been touched by the issue of premature birth, and we hope that as customers spot this plane flying around the country, we can bring continued awareness and support to this very important issue."

Among those on the delivery flight included 12-year old Elijah Jackson, the 2015 March of Dimes National Ambassador, who survived being born nearly four months premature. His mother Elise is a long-time United Airlines employee.

"Just like our partners at United, Boeing supports organizations that positively impact the communities where our employees live and work," said Commercial Airplanes president and CEO Ray Conner. "We're proud to see this special livery on a Boeing 737 and know it will spread the mission of the March of Dimes to the millions of travelers who will see it at airports across the country."

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